A well versed communications professional with nearly 20 years of experience in working closely with brands across different verticals and geographies.
She started Kommune Brand Communications Pvt. Ltd.in 2012 after holding senior positions in 20:20 MSL (Branch Director- Consumer Practice) and GCI- Grey Global Group (WPP Network as Director- North India). Experiencing the challenges faced by women entrepreneurs, she founded sheatwork.com, a one-stop knowledge hub for women entrepreneurs globally. She is also on the panel of experts of “सक्ष-हम– Power of She”, an initiative of the National Institute of Electronics and Information Technology (NIELIT), a body with the Ministry of Electronics and Information Technology (MeitY), Government of India to support and encourage entrepreneurship among women under ‘Digital India’. She has a Masters degree in Journalism and Mass Communication and has also done a Diploma in Film Making Course from Eastern India’s oldest film institute- Chitrabani. She started her career as a journalist with the Indian Express Group & has also worked as an Assistant Director with Indian’s leading regional channel ETV. She has also been in-charge of a regular program on AIR titled “World of Science.”
Known for her strong business acumen,Rinu brings on board more than 13 years of a rich PR experience that includes strategic corporate campaigns, aggressive media outreach programs in different geographies as well as crisis management. Clients rely on Rinu for her decisive guidance involving crisis management and other sensitive matters.
She has a proven track-record and an unparalleled level of expertise to understand the global markets. A leader in executing successful PR campaigns, Rinu’s passion towards her work has made her a recognized face in the arena of public relations and branding. She has an exceptional capability of coming up with original and inspiring ideas for the PR campaigns of different clients.
Rinu holds a master’s degree in Economics and a PG in Advertising & PR. Her PR domain expertise includes ITES, brands, Consumer Electronics, FMCG, Lifestyle and Government Projects. She has worked on clients like Canon, AKAI, Symantec, Haier, IDC, Grohe, UID, Indipex 2011, Pitney Bowes and others. Due to her extensive experience in handling diverse media, she has the capability to understand media functioning and operations and has considerable skills in negotiating and facilitating dialogues for a positive outcome on the media canvas. Apart from the above she is a trained graphic designer and has earlier worked with the Times of India. Rinu was previously with 20:20 MSL as an Associate Account Director.
Rinu knows how to tailor each PR campaign for catering to the needs of individual clients. She plays an instrumental role in bringing several high-profile clients to the media limelight.